An ordinary website won't do, unless you want to be stuck in the ordinary. To achieve greatness and be perceived as something or someone great you should have a great web design. It will heighten your image, professionalism, and trustworthiness, which is key to gaining fans and customers. A good web design builds credibility and exposure online and subsequently offline, even if you have a walk-in store.
Advantages of a good web design is like having a 24/7 salesperson dressed to impress with the right talk and walk, who is accessible and friendly. It attracts new customers and builds better relationships with prospects by having them sign up to newsletters or other free resources.
Another advantage of a good website design is maintaining consistent branding to make memorable impressions that last and are distinct from competition.