Choosing a logo design is a daunting task for any business owner. You want a logo that builds up your company's image and aligns with your branding, business culture, and product or service offered while also being unique.
It's also important to choose a logo that works across different types of media and sizes. In other words, having a logo that can be scaled up or down has great advantages and will save you from many headaches. So you have to consider the smallest types of applications you may use it for such as a business card and the largest, such as a billboard or on a van wrap.
Another consideration are the colors of the logo. Again, it is wise to think about how the logo will be used, because different types of media may have color limitations. Some companies also have a black and white version of their logo design for this reason. As a freelance graphic designer in Los Angeles, I know of many printers that also have limitations depending on the material where the logo will be printed.
Of course, you want your logo to look beautiful and professionally designed. It's important for a logo to also have a look that appeals to your target audience. Choosing the style of the logo is something you should talk to a professional freelance designer about. The style of the logo can be modern, vintage, corporate and so much more. A professional freelance graphic design of a logo always comes with a consultation to find out what style would best suit you.
It is best to hire a freelance graphic designer as she has much knowledge and experience in helping you choose the right logo for your business. The designer will be able to point out different aspects of the logo that you probably wouldn't think of yourself if you don't work in the graphic design industry and don't know the trends and subliminal messaging that is communicated in a logo design.