Monday, June 4, 2018

Storytelling in Graphic Design

Storytelling in graphic design is a way of creating emotions, imagery and understanding of the visual interaction between elements. It is uniquely human and most compelling. In graphic design the elements need not be obvious but rather represented in an abstract manner. For instance, the flow of water can suggest movement in time of civil rights struggles, and water flowing over an edge can be a victory or struggles overcome. Another example is that most graphic designers in Los Angeles know the top of a mountain represents success and is widely used in business graphics and photos.



Freelance graphic designers can also use storytelling in that a design can have a setting, mood, characters, plot (purpose or goal), and movement (flow of elements). Much like a story, the invisibility of the designer fades as the audience is engaged in the visuals.

Use storytelling in your graphic designs to engage audiences, evoke emotions and provide a rich context. It can be quite powerful, as when a viewer recalls the design's story in a personal way it becomes a part of her.



Graphic Design Fiction


Graphic Design is the fiction that anticipates the fact, said Michael Beirut.

View my Pantone design portfolio and Wacom designs.

Tuesday, May 29, 2018

Logo Design in the Future

Logo design in the future will be taking on new dimensions; indeed, for 3D environments. As Logo designs of the future take on new forms, I can see graphic designers specializing in these as logos become more complex and may require more time and specializations in using software evolve.

Logo Design for Virtual Reality Future


The cross points where branding, color, shape, light and form in logo design will be interesting to see. Since I'm a big Adobe user, as probably most freelance graphic designers Los Angeles are, I can't wait to see how Adobe tackles this.

I imagine that in the beginning 3D logos will probably be more simplistic due to the learning curve and working in a new space. As time evolves who knows how logo designs in 3D and virtual reality develop. Perhaps, the logos of the next generations will include elements not yet fully realized such as shape metamorphosis and more interplay with the environment.

I'm excited to see how logo and graphic design takes off in new media!

Monday, May 28, 2018

Graphic Design Los Angeles Trend : Gradients

Graphic Design Los Angeles is seeing  a gradient comeback. Gradients are popping up everywhere from typography to icons to websites.

(Image via We Heart It)

Color gradients in design are different now then years ago.  Gradients today are, for the most part, brighter, colorful and seem to consist of two colors meshing together. The colors used in Los Angeles Graphic designs by freelancers are also usually near each other on the color wheel or have very subtle difference in color.

The freelance graphic designers Los Angeles use gradients to add depth, interest or vibrancy. It also lends to a contemporary feel when the gradient is not overly complicated. 

Colorful gradients can add interest and excitement to a dull flat design. The change of one color to another can also add movement and a sense of perspective. 

Graphic designers also use gradients to make subtle inferences on atmosphere, objects, landscape and mood. 

Gradients are here to stay, at least for a while in Los Angeles. However, as a graphic artist, I notice trends but I don’t feel tied by them. I may get inspired to use a gradient in a graphic design or maybe not. In the end,    I design the way I like and if it makes sense to use a gradient and I feel naturally compelled to use it then I do it. 

Freedom of graphic design in accomplishing goals and making it beautiful, authentic, and usefully true to form and having a global perspective is vital and more important than following a trend in gradients.