Saturday, August 25, 2018

How to Choose a Logo Design

Choosing a logo design is a daunting task for any business owner. You want a logo that builds up your company's image and aligns with your branding, business culture, and product or service offered while also being unique.


It's also important to choose a logo that works across different types of media and sizes. In other words, having a logo that can be scaled up or down has great advantages and will save you from many headaches. So you have to consider the smallest types of applications you may use it for such as a business card and the largest, such as a billboard or on a van wrap.

Another consideration are the colors of the logo. Again, it is wise to think about how the logo will be used, because different types of media may have color limitations. Some companies also have a black and white version of their logo design for this reason. As a freelance graphic designer in Los Angeles, I know of many printers that also have limitations depending on the material where the logo will be printed.

Of course, you want your logo to look beautiful and professionally designed. It's important for a logo to also have a look that appeals to your target audience. Choosing the style of the logo is something you should talk to a professional freelance designer about. The style of the logo can be modern, vintage, corporate and so much more. A professional freelance graphic design of a logo always comes with a consultation to find out what style would best suit you.

It is best to hire a freelance graphic designer as she has much knowledge and experience in helping you choose the right logo for your business. The designer will be able to point out different aspects of the logo that you probably wouldn't think of yourself if you don't work in the graphic design industry and don't know the trends and subliminal messaging that is communicated in a logo design.

Thursday, August 9, 2018

What Does a Freelance Graphic Designer Do?

What a freelance graphic designer does is a specialized type of work that blends art, typography, and photography. A top freelance graphic designer has worked with marketers and or is knowledgeable in, at least, basic marketing principles.

Freelance Graphic Designers Create Art with Purpose

Creating art with purpose is a lot easier said than done and requires great skill, creativity and savvy. A graphic designer must understand the objectives or goals of a project and why the organization or individual designing for exists. That is, a freelance graphic designer must understand how to project the best "face" for the organization, in addition to creating art that accomplishes goals.


A freelance graphic designer is also someone who is not employed but rather an entrepreneur. Thus, she has a lot more freedom to be creative without the red tape, pressure from colleagues and having to deal with office politics. Freelance graphic designers are artists and thus enjoy their freedom and creative inspiration without boundaries. Of course, the best freelance graphic designers are aware of making successful visual communications contributes to the client's success as much as their own.

Freelance graphic designers employ various software tools to create designs for various applications, such as print, web, vehicle wraps, and more.

Freelance Graphic Designers Create:

The purpose of a project is not generated from the designer but rather is defined by the client. Graphic designers use images, symbols, graphics and words to visually communicate and drive action, loyalty or liking. Freelance graphic designers are artists who may collaborate with other artists if it best serves the client. 

I've worked as both an employee and self-employed and I can say that the most fulfillment, creativity, inspiration and best work comes working as a freelance graphic designer, Los Angeles, CA.

Wednesday, August 8, 2018

Are Graphic Design and Web Design the Same?

Are graphic design and web design the same? This is an interesting question, because, web design can be considered graphic design when it is focused on the facade of what people see. However, web design can also include some web development, if the designer is hired as such.



Web design can include making mock-ups of a website, but it may also include actually implementing the design with fonts, colors, pictures and coding the CSS and quite possibly the web page.

The graphic design of a website can be referred to as web design. It does, however, require more skill than graphic design to realize. Freelance graphic designers Los Angeles service providers often lump both into the same category. Though they share similarities, web design involves creating user friendly, intuitive navigation and user-interface while also making a site aesthetically pleasing.

A graphic design for print must create artwork meeting requirements of a printer, such as CMYK or Pantone, and possibly a particular color profile. A web design, on the other hand, is able to have a color palette from an almost limitless number of colors. The colors are only limited to the availability of colors on today's monitors and software.

A designer may even start with a graphic design mock-up of a website to show a client. After approval, then may go about doing the web design. Some graphic designers will dive right in and directly design the site and add the pictures and graphics as they go for the sake of speeding up the process.

Get more info on graphic design Los Angeles, CA.