Friday, December 4, 2020

Research in Design

 As a graphic designer, to be interested in culture is vital to remaining connected with audiences as you work. Artists and designers take from experience, relevance, and everything existing in the world to inspire them. 

I am always aware of the design aesthetic of not just graphics, but also objects, architecture, fashion, art, landscapes and just about everything. I suppose it’s because it intrigues me. I also like to note to myself when I like the visual aspect of something, including shapes and colors and overall theme. 

Color Inspiration


Perhaps, this interest started when I was a little girl and marveled at the photography in National Geographic, the glossy ads In Vanity Fair, the artistic fashion in Vogue and beautiful landscapes and horses in a book I had. I would look through those and know instinctively that there was beauty there. I loved looking at them and would look at them, over and over. 

I wanted beautiful designs and wanted to look at beautiful designs. I also strive to always be authentic; expressing something of my own in a graphic design gives me great fulfillment. 

To be inspired by everything and create your own imprint. In Los Angeles, graphic design singularity is highly respected and appreciated because in a city of high diversity, we shouldn’t pretend to be the same. I’ve noticed that Los Angeles even praises those that stand out if it has great aesthetic value and purpose; maybe because this is a city where creativity is the engine of so many, big and small. 

For a graphic designer, Los Angeles can be a haven for creative inspiration and expression. But at some point, when you get a new project you have to do more targeted research because you have to provide the proper context in the design for the audience. 

In sum, be aware and read, see, appreciate the culture not just in your inner circle, but go far to the other parts of the world, (which can be done virtually). Also do specific research in the client’s industry and relevant to the design project at hand.

Wednesday, January 8, 2020

Using Shapes in Graphic Design

Graphic design utilizes shapes and the arrangement of them. Shapes can be isolated, divide the whole, or integrated into other shapes. Shapes underlie every graphic design, photography and art. They are used by artists and designers to communicate along with other elements. Shapes can be used in a direct or very indirect subtle manner. As a graphic designer, it's important to keep in mind the shapes that are seen, regardless whether they were intentional or consequential. To think and see shapes and other underlying ques are important for any artist or designer.

A shape is basically a form that has a boundary. A shape is different than a texture in that texture would be within a shape; though textures themselves are shapes, perhaps shapes in color variation. The manner in which we talk about shape here, is that the edges are clearly defined and differentiated from a background, other object, or other shape can be a significant color change or a line. I suppose a texture can be thought of as a group of shapes that are part of a higher order and together represent something.



Text are shapes that are automatically recognizable and immediately interpreted. However, graphic artist know the font  used in text can take many shapes and thus the arrangement and style can influence the perception.

In sum, shapes matter.

Perceptions in Graphic Design

Graphic artists do significantly more than just making branding and advertisements look good. Graphic design works using a mix of psychology and visual theory. As soon as we glance at an ad, we immediately notice that it is unlike a photograph; there are many different elements working together (or so it should). The brain is sifting and cataloging the visuals.


Our experiences, instincts and thoughts interact with what we see in front of us, regardless if it's on TV, a magazine or a postcard. Every graphic designer in Los Angeles knows that capturing attention in an effective and efficient manner is key because there are too many distractions in the city of angels.

Our eyes and minds interpret what we see and a designer must be able to guide our thoughts and conclusions in the right direction. Graphic designs are not just pictures; the best tell stories and communicate what was intended. Our past, future expectations and emotions, together, will form the total picture of what we look at in a graphic design.

Thursday, July 4, 2019

Graphic Design uses Art to Tell Stories


A designer can put together text and images in a multitude of ways but the overall goal is to communicate as effectively as possible. Functional design will engage all of the tools in its disposal in order to strike a connection in the psyche of the viewer. You often wonder why the front page of a daily will have a few words with a large image to make a point. This format has largely become the standard and anything that strays from this will not be received well by the readers.


One of the goals of the new age designer is to tell a story. The designer develops a narrative with the use of text and image that convey meaning in the form of symbolism, metaphors and other similar forms.

Text and images form the foundation of graphic design and the job of the freelance graphic designer is to lay it all out before the reader or viewer in such a way that it communicates meaning. In this digital age, people are over flooded with information and adverts and consequently our attention spans have gotten incredibly short. It has never been as crucial as it is today to capture the attention of people in the fastest way possible and this can be achieved with functional graphic design.
Some artists are known for their style and they are commissioned based on that and others will adapt their style to conform to a specific commission.

Tuesday, September 11, 2018

What Graphic Designers Do

Graphic designers, whether freelance or employed, create visuals using computer software. The visuals are usually to promote an idea, product or service. Visuals can also be used to inspire, inform, and made for a desired action from the end audience. The visuals are placed in signs, magazines, brochures, the internet, outdoor advertisements and more.



A skilled graphic designer will research and think about a design before starting the actual process of designing. Research can consist of looking at trends, distilling ideas and looking for inspiration. A freelance graphic designer may meet with clients to get the requirements, preferences, and scope of a project.

Some graphic designs created will only consist of graphics while others will contain text, images, and graphics. The layout and selection of colors, fonts, symbols and other subliminal cues require great skill. An advanced education in design is helpful to a freelance graphic designer, especially in areas outside of design such as business.



In essence, graphic designers make complex ideas accessible and readily digestible. Some are very specialized in a particular area, such as product packaging design or book covers. Usually, these specializations develop over time as skills are developed, or a designer is attracted to a particular calling. The terms graphic artists and designers are used interchangeably. Some of the best graphic artists are highly skilled in many different areas and are just naturally gifted by God.

Saturday, August 25, 2018

How to Choose a Logo Design

Choosing a logo design is a daunting task for any business owner. You want a logo that builds up your company's image and aligns with your branding, business culture, and product or service offered while also being unique.


It's also important to choose a logo that works across different types of media and sizes. In other words, having a logo that can be scaled up or down has great advantages and will save you from many headaches. So you have to consider the smallest types of applications you may use the design in such as a business card and the largest, such as a billboard or on a van wrap.

Another consideration are the colors of the logo. Again, it is wise to think about how the logo will be used, because different types of media may have color limitations. Some companies also have a black and white version of their logo design for this reason. As a freelance graphic designer in Los Angeles, I know of many printers that also have limitations depending on the material where the logo will be printed.

Of course, you want your logo to look beautiful and professionally designed. It's important for a logo to also have a look that appeals to your target audience. Choosing the style of the logo is something you should talk to a professional freelance designer about. The style of the logo can be modern, vintage, corporate and so much more. A professional freelance graphic design of a logo always comes with a consultation to find out what style would best suit you.

It is best to hire a freelance graphic designer as she has much knowledge and experience in helping you choose the right logo for your business. The designer will be able to point out different aspects of the logo that you probably wouldn't think of yourself if you don't work in the graphic design industry and don't know the trends and subliminal messaging that is communicated in a logo design.

Thursday, August 9, 2018

What Does a Freelance Graphic Designer Do?

What a freelance graphic designer does is a specialized type of work that blends art, typography, and photography. A top freelance graphic designer has worked with marketers and or is knowledgeable in, at least, basic marketing principles.

Freelance Graphic Designers Create Art with Purpose

Creating art with purpose is a lot easier said than done and requires great skill, creativity and savvy. A graphic designer must understand the objectives or goals of a project and why the organization or individual designing for exists. That is, a freelance graphic designer must understand how to project the best "face" for the organization, in addition to creating art that accomplishes goals.


A freelance graphic designer is also someone who is not employed but rather an entrepreneur. Thus, she has a lot more freedom to be creative without the red tape, pressure from colleagues and having to deal with office politics. Freelance graphic designers are artists and thus enjoy their freedom and creative inspiration without boundaries. Of course, the best freelance graphic designers are aware of making successful visual communications contributes to the client's success as much as their own.

Freelance graphic designers employ various software tools to create designs for various applications, such as print, web, vehicle wraps, and more.

Freelance Graphic Designers Create:

The purpose of a project is not generated from the designer but rather is defined by the client. Graphic designers use images, symbols, graphics and words to visually communicate and drive action, loyalty or liking. Freelance graphic designers are artists who may collaborate with other artists if it best serves the client. 

I've worked as both an employee and self-employed and I can say that the most fulfillment, creativity, inspiration and best work comes working as a freelance graphic designer, Los Angeles, CA.