Wednesday, January 8, 2020

Using Shapes in Graphic Design

Graphic design utilizes shapes and the arrangement of them. Shapes can be isolated, divide the whole, or integrated into other shapes. Shapes underlie every graphic design, photography and art. They are used by artists and designers to communicate along with other elements. Shapes can be used in a direct or very indirect subtle manner. As a graphic designer, it's important to keep in mind the shapes that are seen, regardless whether they were intentional or consequential. To think and see shapes and other underlying ques are important for any artist or designer.

A shape is basically a form that has a boundary. A shape is different than a texture in that texture would be within a shape; though textures themselves are shapes, perhaps shapes in color variation. The manner in which we talk about shape here, is that the edges are clearly defined and differentiated from a background, other object, or other shape can be a significant color change or a line. I suppose a texture can be thought of as a group of shapes that are part of a higher order and together represent something.

Text are shapes that are automatically recognizable and immediately interpreted. However, graphic artist know the font  used in text can take many shapes and thus the arrangement and style can influence the perception.

In sum, shapes matter.

Perceptions in Graphic Design

Graphic artists do significantly more than just making branding and advertisements look good. Graphic design works using a mix of psychology and visual theory. As soon as we glance at an ad, we immediately notice that it is unlike a photograph; there are many different elements working together (or so it should). The brain is sifting and cataloging the visuals.

Our experiences, instincts and thoughts interact with what we see in front of us, regardless if it's on TV, a magazine or a postcard. Every graphic designer in Los Angeles knows that capturing attention in an effective and efficient manner is key because there are too many distractions in the city of angels.

Our eyes and minds interpret what we see and a designer must be able to guide our thoughts and conclusions in the right direction. Graphic designs are not just pictures; the best tell stories and communicate what was intended. Our past, future expectations and emotions, together, will form the total picture of what we look at in a graphic design.