A designer can put together text and
images in a multitude of ways but the overall goal is to communicate as
effectively as possible. Functional design will engage all of the tools in its
disposal in order to strike a connection in the psyche of the viewer. You often
wonder why the front page of a daily will have a few words with a large image
to make a point. This format has largely become the standard and anything that strays
from this will not be received well by the readers.
One of the goals of the new age
designer is to tell a story. The designer develops a narrative with the use of
text and image that convey meaning in the form of symbolism, metaphors and
other similar forms.
Text and images form the foundation
of graphic design and the job of the freelance graphic designer is to lay it all out before
the reader or viewer in such a way that it communicates meaning. In this
digital age, people are over flooded with information and adverts and
consequently our attention spans have gotten incredibly short. It has never
been as crucial as it is today to capture the attention of people in the
fastest way possible and this can be achieved with functional graphic design.
Some artists are known for their style and they are
commissioned based on that and others will adapt their style to conform to a
specific commission.
