Thursday, December 3, 2015

Designing a Logo and Brand

Designing a logo for an established brand is usually a different experience than creating one for a startup company. An established company may know their target market, demographic makeup, and have the "personality" of the brand well documented. An aged company likely has an existing logo and desires a re-design.

A startup company, many times and understandably so, may still be developing their brand. A young business may still be working out the kinks in their brand identity.

Regardless, of when the brand was born, creating a logo is more than just creating a pretty graphic. Personally, I like to design logos that are expressive of the company and connect well with their customers.

Graphic Design elements in a brand

There can be a great number of feelings and associations communicated in a logo. Even the colors are carefully considered. Everyone knows colors and shapes evokes many things, and different things depending on the context and perhaps even where it physically exists. Some cultures interpret colors differently.

Designers choose complexity and or simplicity appropriate to the brand. Creating a logo carries infinite choices, but graphic designers instinctively know what direction to take.

As a Los Angeles graphic designer, it always interests me to see the works of others and how their reality plays in the design of a logo.

Monday, November 23, 2015

Graphic Design Retro Revival

There has been a revival of retro inspired graphic designs in Los Angeles and perhaps everywhere. I speak from the perspective of Los Angeles because I live in the metro area. Personally, I like vintage designs with modern sensibility. It's important to note that vintage features don't work well with everything.

The design should be considered within context and especially concurrent of the marketing and communications goal. I think it's important to be conscious of the design's purpose and the intended audience.

Some retro features of designs:

  • Line art
  • Monochromatic
  • Flat design
  • Distressed paper look
  • Faded colors
  • 1920's gradients and geometrics
  • 1970's rainbows and cosmic
  • 1960's flat geometrics
  • Two colors
  • Space themes
It's refreshing to see various styles of graphic design, old and new, innovated.

I appreciate retro features but I seemed to be attracted to contemporary graphic design lately. Oddly enough, some contemporary designs have hints of vintage. In the end, I just love great graphic design, regardless of where the inspiration came from.

Sometimes, it can be challenging when a client requests a style that is not immediately in tune with their audience or business. Great creativity can be explored to make it work. Though, occasionally, it is best to suggest a different route because, as a graphic artist, you know the request is way out there and will most likely not be received well. Before jumping on the bandwagon, I like to mull over an idea and think about the different facets of the purpose of the design.

When push comes to shove, my interest lies in the success of the design, which is in line with the client's goals.

Sunday, November 15, 2015

Why is Graphic Design Important?

Graphic design, and the general issue of design, is important for many different reasons. Everyone likes to look and admire aesthetically pleasing design and beauty. I believe it's something innate. Research has shown that even babies will look longer at a beautiful face. Beauty captures and holds our attention; it seems to entrance us, even if for a moment.

Objects and graphics that are designed well charm their way into our minds. A great design of an object, website or something that is interactive goes beyond the aesthetics but is also designed well in usability. The best designs incorporate great aesthetic value with a heightened user-experience.

We are the reason great design is important. We are the ones that will pay more for a designer handbag or are sold by an iPhone billboard. We stare at great advertisements; they capture our attention. They move us emotionally or touch a chord within. We cannot deny the power of awesome graphic design or any gorgeous design.