In Los Angeles, graphic design for corporate communications usually has a distinct style from designs made for small business. I speak for LA because I live here, but it's probably safe to assume that this trend occurs in other areas, as well. If it doesn't, please voice your opinion in the comments section! I would love to know your thoughts on design trends in other areas for businesses of different sizes.
This blog is focused on comparing and critiquing corporate designs to small business designs because sometimes it's just easier to point out what's wrong than what's good.
My experience has been that the larger the company, the simpler the graphic design. Unfortunately, sometimes to the point of being boring and overly simplistic. I've seen corporate designs go overboard with minimalism which can give off a look that's very cold, unapproachable, and lack in passion for the service or product offered.
On the other hand and extreme, I've seen small business graphic designs go overboard by including many different or mismatched design elements and features that result in a look that's either too busy, confusing, or unpleasant to look at.
I understand why corporations and small businesses prefer particular design styles or perhaps attract different types of graphic designers. However, whether it's a corporation or small business, great design should never be underestimated. Great design will result in greater performance of marketing and advertising efforts.
